On Thursday, April 10, 2025, we will open our first full-scale flagship store, “HERENESS TOKYO,” in Bakuroyokoyama, Nihonbashi.

The area stretching from Kodemmacho to Bakuroyokoyama, within Nihonbashi, is not only in the heart of Tokyo but also known as a hub for independent outdoor stores. With convenient access to both Narita and Haneda airports, the neighborhood is also home to many hotels and attracts a large number of travelers.

“HERENESS TOKYO” is located just a one-minute walk from Bakuroyokoyama Station. The store spans two floors inside a historic building constructed in 1930 (selected as one of the “Top 100 Modern Architecture Buildings in Chuo City”). It is designed to express the world of HERENESS, where customers can experience the full lineup—running, trail running, hiking, and lifestyle—firsthand.

The store consists of two floors, each with a sales area of 48.35㎡ (approximately 14.62 tsubo), totaling 96.7㎡. The full HERENESS lineup is available.

The first floor features seasonal items centered around our signature wool T-shirts. USM fixtures in the brand’s color present coordinated looks for trail running and road running.






The second floor is dedicated to hiking, lifestyle, training, and underwear categories. A central table fixture highlights coordinated looks from the lifestyle category.







On both floors, fixtures incorporate recycled materials from clothing, reusable modular structures, and antiques. Books that serve as inspiration for the HERENESS worldview are placed throughout the space.

Store Information

Store Name: HERENESS TOKYO
Total Floor Area: 96.7㎡ / 29.24 tsubo (2 floors)
Opening Date: Thursday, April 10, 2025
Address: Ohara No.5 Building A, 4-10 Yokoyamacho, Nihonbashi, Chuo-ku, Tokyo 103-0003, Japan
Access: 1-minute walk from Bakuroyokoyama Station (Toei Shinjuku Line) or Higashi-Nihombashi Station (Toei Asakusa Line), Exit A2
Business Hours: Weekdays 13:00–19:00, Saturday 11:00–18:00
Closed: Wednesdays, Sundays, and irregular holidays